WAN Award 2009 Commercial Design Sector joint Joint Winner
Citroen flagship showroom at the Champs-Elysées Avenue
The automobile manufacturer Citroën wanted their new communication centre on the Champs-Elysées to be really ambitious, so the architects developed a concept that would magnify their cars in a building with strong symbolic presence, a kind of corporate totem composed of eight vehicles stacked on plateaux one on top of the other. The arrangement forms a gigantic upright display around which visitors move in an ascending / descending spiral movement via flights of stairs and landings. At the top, the sculptural erection opens superb views up and down the avenue, over the city and across the nearby gardens and river.
Around this scenography, the skin is all in faceted glass and plays on the distinctive shape of the Citroën logo; the chevron. At street level on the Champs-Elysées, the façade begins as a simple flat curtain wall. The double chevron soon appears proliferating as it rises in free and inventive array right up to the summit. The glass front unfolds a gigantic origami, coloured by diaphanous white and red film that lets subdued clear light into the interior.
The other WAN Award 2009 Commercial Design Design Sector joint winner Gensler’s Naru Tower in Seoul by Patrik Schumacher from Zaha Hadid Architects