Monday, August 23, 2010

Museum of contemporary art, cleveland

Museum of contemporary art, cleveland

located at the intersection of euclid avenue and mayfield road, the new MOCA is a flagship project of cleveland’s emerging uptown district, a major urban-revitalization project.the museum will serve as a catalyst for creativity and growth in the area -which is home to one of the country’s largest concentrations of cultural, educational, and medical institutions -with greatly expanded educational and public programs, as well as imaginative collaborations with neighboring organizations and cultural partners.

designed by foreign office architects (FOA), london, the nearly 34,000-square-foot, four-storey structure is FOA’s first major building in the united states, and its first museum.

positioned within university circle’s academic life, art school activity, and cultural offerings,MOCA will realize its dynamic potential. the building is designed to showcase a program of internationally emerging art in flexible gallery spaces. the lobby is designed as an urban living room, a place for visitors to mingle, eat, shop, attend events, over the course of hours, or for brief interludes in a busy day. there will be no admission charge to the first floor space.  it is a place to engage at no cost before proceeding on to view our exhibitions for a modest fee. evenings will be frequently animated by cultural events staged in a multi purpose room designed for maximum flexibility.

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